Scope of work: 15s Video, 6s Bumper Ad & Interactive Jivox Banner\
Objective: To recruit Moms to try Vim Fresh (Vim Trắng Sáng) by highlighting the safety credentials - natural ingredients but still efficient
Target Audience: Millennial Moms, age 25 - 45 years old and separated into 3 groups: Perfectionist Moms,
Insight: Cleaning is how Moms protect family but they feel comfortable cleaning with harsh chemical smell.
Therefore, Vim Fresh offers whitening & germ-kill effect with gentle fragrance in usage to make Moms' cleaning time more effective and comfortable.
Creative Direction: The best offer of two worlds.
Key Message: Vim Trắng Sáng - Than hoạt tính diệt khuẩn, sạch sáng thoáng oải hương
Execution: Announce Vim Fresh's new news about activated charcoal which enhances cleaning power, combined with the lavender extract which smell gentle during cleaning.
[6s Bumper Ad]
[Jivox Banner]
Banner 1: Perfectionist Moms
Banner 2: Fragrance Sensitive Moms
Banner 3: Nature Lover Moms
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Agency: MullenLowe Mishra
Creative Director: Dang Tran
Copywriter: Chip Luong
Art Director: Khoa Vu
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