[GRAB] GRAB FAST AS A BLINK OF EYE

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JTBD:

To reaffirm Grab's position as the1st Ride-hailing leadership through “Reliability”.

Message to communicate:

Grab guarantees to quickly provide drivers for users in 5 minutes* right after booking.

Creative Direction:

Consequences of a fast pickup.

Creative Idea:

Fast as a blink of eye.

Rationale:

A blink, however, can change one life.

Production House: FGS Production

Director: An Bui

Creative Head: Thien Pham

Creative Producer: Quyen Luong, Diep Le, Thuy Vy Nguyen Vu

Copywriter: Chip Luong

Art Director: Thinh Doan