JTBD:
To reaffirm Grab's position as the1st Ride-hailing leadership through “Reliability”.
Message to communicate:
Grab guarantees to quickly provide drivers for users in 5 minutes* right after booking.
Creative Direction:
Consequences of a fast pickup.
Creative Idea:
Fast as a blink of eye.
Rationale:
A blink, however, can change one life.
Production House: FGS Production
Director: An Bui
Creative Head: Thien Pham
Creative Producer: Quyen Luong, Diep Le, Thuy Vy Nguyen Vu
Copywriter: Chip Luong
Art Director: Thinh Doan
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