The main film including 3 snackable 15s videos.
Creative post supporting brand film.
Problems:
Many sellers consider Grab app "not for sellers". Besides, Grab does not provide delivery discount for non-GrabExpress Boss Club members.
JTBD:
To motivate potential sellers with a direct way - click button and join - to smoothen their experience on GrabExpress with a plenty of benefits.
Creative Idea:
0 effort, only 1 touch to get bundle of vouchers
Rationale:
An unconscious action is able to help sellers receive countless delivery discount vouchers.
Zero effort, just one touch to unlock discount from Pre-Boss Club GrabExpress.
Production House: The Weekend
Creative Head: Thien Pham
Creative Producer: Quyen Luong, Diep Le, Thuy Vy Nguyen Vu
Copywriter: Chip Luong
Art Director: Thinh Doan
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