[GRAB] GRABEXPRESS SELLER-SEED ACQUISITION

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The main film including 3 snackable 15s videos.

Creative post supporting brand film.

Problems:

Many sellers consider Grab app "not for sellers". Besides, Grab does not provide delivery discount for non-GrabExpress Boss Club members.

JTBD:

To motivate potential sellers with a direct way - click button and join - to smoothen their experience on GrabExpress with a plenty of benefits.

Creative Idea:

0 effort, only 1 touch to get bundle of vouchers

Rationale:

An unconscious action is able to help sellers receive countless delivery discount vouchers.

Zero effort, just one touch to unlock discount from Pre-Boss Club GrabExpress.

Production House: The Weekend

Creative Head: Thien Pham

Creative Producer: Quyen Luong, Diep Le, Thuy Vy Nguyen Vu

Copywriter: Chip Luong

Art Director: Thinh Doan