[SUNLIGHT] NEW SUNLIGHT LAUNCHING

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Objective: To introduce the new Sunlight and its function to Mekong Delta.

Creative Idea: Ms. Tô Chén Nguyệt

Ms. Tô Chén Nguyệt stands for the idea woman of Mekong Delta. She is able to balance both household chores and her career. She does dishwashing job faster than anyone else as well as completes part-time job at home for more income. She is the pride of her family and Mekong Delta's women.

Execution: A traditional chanty with soap-opera storytelling style, which is the favorite entertainment in Mekong Delta.

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Client: Sunlight Vietnam

Agency: MullenLowe Mishra

Creative Director: Dang Tran

Copywriter: Chip Luong

Art Director: Hoang Nguyen