JTBD:
To catch users' attention about Shopee End of the Month Sale Oct 25th as people mostly focus on Double Day Sale.
Context:
In October 2024, the success of "Anh Trai Vuot Ngan Chong Gai" gameshow totally brings the popularity yet admiration for National Artist Tu Long and Footballer Hong Son from young audiences. Meanwhile, actress Hong Van gained huge attention from her latest film called "Gai Gia Lam Chieu 3".
The Idea & Breakdown:
The Top-notch Stage of Old but Gold generation.
Real artists dare to challenge themselves with new position and they nail it!
Our 3 artist Hong Van, Tu Long and Hong Son appear on a stage where they have spent more than half of their lives devoting. Each artist lightly "flex" about their talents: Tu Long - a traditional "Chèo" artist as well as national actor, Hong Van - a meritorious actress, and Hong Son- a football legend.
Also, the artists shout out about the upcoming 12-hour livestream of Shopee where they decide to attend as the livestream hosts. The "top-notch" livestream will last 12 hours, featuring countless "next level" shopping deals for everyone to purchase.
Client: Melive x Shopee
Production House: Goal Production
Producer: Thang Nguyen, Tan Quyen
Copywriter: Chip Luong
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