[PERSONAL PROJECT] PNJ SILVER VALENTINE CAMPAIGN

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What I observed?

On Valentine's, brands only focus on couples or lovers - no one cares about single people. And I think single people deserve to enjoy this day, too.

Following the idea "Love ends, people leave but your silver jewelry stays" or in Vietnames "Tình tan, người đi nhưng bạc không bạc với mình" - a homonym of "bạc" but different meaning, I would like to create a campaign "Stainless Silver - Bạc không bạc" to encourage single people purchase PNJ Silver products.