Scope of work: Digital Clip
Objective: To introduce the new product of P/S - P/S White Detox Toothbrush (Bàn chải P/S Detox Trắng Răng) and its innovation.
Target Audience: Urban citizens, especially modern women age 25 - 35, interested in fashion and lifestyle.
Creative Direction: The Power Duo.
Key Message: P/S White Detox - Kết đôi xứng tầm, trắng răng sạch khuẩn.
Execution: A parody video with the participation of popular comedian Huỳnh Lập. P/S White Detox appears naturally with innovative function and stylish design.
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Agency: MullenLowe Mishra
Planner: Chi Nguyen
Associate Creative Director: Huy Phan
Copywriter: Chip Luong
Art Director: Khoa Vu
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