[ONEGRAB] #GRABFORGOOD DARE TO DREAM

JTBD:

To introduce new transportation option from Grab which is more affordable for users. GrabBike Economy and GrabCar Economy help users get rid of transportation app choosing “game” everyday by providing optimal price and excellent services.

Creative Idea:

First Jobbers in the Switching Land

Inspired from Netflix's famous series that moment "Alice in Borderland", we create a story which describe a hustle morning of First Jobbers and how they survive switching app game.

Production House: YOLO Pictures

Creative Head: Thien Pham

Creative Producer: Quyen Luong, Diep Le, Thuy Vy Nguyen Vu

Copywriter: Chip Luong

Art Director: Thinh Doan