Scope of work: Digital Clip
JTBD: Lifebuoy requires fun and interesting contents to promote their latest washing product - Lifebuoy Detox (Handwash and Bodywash) to Millennials.
Solution: Collaborate with Youtube content creators and inject the Lifebuoy Detox product in their contents. There are 2 groups to focus: Millennial Moms and Millennial Women.
Execution:
For Millennial Women, we choose Trang Hý to create a parody of "Nếu anh không phiền". The story is about Trang Hý's love story with a handsome boy. However, when Trang Hý sees dirt on his nail and knows he doesn't wash hand after going to the toilet, she breaks her heart. She then composes a song to remind him and people about hand-washing habit.
For Millennial Moms, we partners with Gia Đình Cam Cam and Xoài's Family. The stories are about their daily life outside.
Especially, with Xoài's Family, to make bathing moment more interesting, we composed a funny song which makes kids feel comfortable:
"Đến giờ rồi tắm cho thơm sạch
Tay, chân, bụng, cái mông tròn
Lifebuoy diệt hết bao vi khuẩn
Em thơm sạch làm siêu nhân."
[Trang Hý x Lifebuoy Detox]
[Gia đình Cam Cam x Lifebuoy Detox]
[Xoài's Fam x Lifebuoy Detox]
--------
Client: Lifebuoy Việt Nam
Agency: MullenLowe Mishra
Social Media Specialist: Hoai Thuong Vo
Copywriter: Chip Luong
Comments