[LAY'S] MINIGAME ENGAGEMENT

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The Umbrella Idea: Lay's The Last Treasure Piece

The Minigame: The 1st piece VS the last piece

JTBD: Deliver creative contents to enhance the creative idea as well as raise awareness about Lay's Minigame then navigate user to join on Lay's fanpage.

Message to take out in every contents: Lay's is so delicious that everyone sacrifices their dignity to take the last piece.

Channels: Community Fanpages

1. Vui Không Quạo

Angle: How to distinguish a heartless boyfriend with a piece of Lay's.

Description: Following the trend "Lovebirds out there" which ​​women share about their cheating ex-boyfriends, Lay's now helps the ladies find out that their heartless boyfriends through the act of giving Lay's the last treasure piece.

2. Lớp trưởng hóng hớt

Angle: The "bestfriend" - Bạn thân, thân ai nấy lo.

Description: Friendship is over when fighting for Lay's the last treasure piece.

3. Gì Zậy Má?

Angle: When siblings become enemies due to a piece of Lay's snack.

Description: In Vietnamese culture, it's pretty normal for older siblings to pamper the younger ones. However, this tradition becomes meaningless when siblings join the contest "The 1st piece VS the last piece" of Lay's.

The last piece of Lay's was super super delicious that no one could resist, which turns loved ones to enemies fighting for this piece.

4. Phiếu Bé Ngoan - Ngoan nữa ngoan mãi

Angle: No longer "crush"

Description: To impress our "crush", we tend to give out the best thing we have, such as the first piece of Lay's. But not the last piece! The moment our "crush" take that piece, our feeling has gone.

5. Page này meow phết

Angle: The criteria of choosing a good husband

Description: The real good husband will leave the last piece of Lay's when both of you competing in the contest "The 1st piece VS the last piece".