Campaign Idea: TRAVELAYS - Bring Lay's Stax to your journeys to remain fun and "slay" atitude
JTBD:
Deliver creative contents to stir up conversations on on-the-road mood killers & enhance CTA “Travel with Lay’s Stax” in multiple scenarios.
Play around the word "Touch" (Sờ): Touch Lay's to be slay
Channels: Community Fanpages
Angle: Lay's Stax is the secret weapon for lazy people to "slay" Year End Party on the yacht.
Description: Lazy people tend to avoid Year End Party. Thanks to Lay's Stax, these people "slay" the whole party, even perform hidden singing and dancing talents.
Angle: Essential elements which trendy Gen Z should touch to live a blissful life of god protect and help.
Description: The trip planned for months is getting near and our trendy Gen Z want to look perfect for this precious moment. Lay's Stax will suggest them few things to touch to outshine others every seconds.
Angle: The secret weapon which encourages "corporate slaves" to get over the thought of resignation before Tet to afford a "healing" trip after.
Description:
Can't help thinking of quitting this job but the salary bonus is waiting? And the upcoming trip is about to start next week which requires lots of money spending.
Take Lay's Stax immediately to become slay-er as well as fulfill energy to find a rich husband.
Angle: A distressed solo trip.
Description: Decided to go on a trip to heal your broken heart but have to witnessed a huge propose there. Take Lay's Stax then eat right away to get back the "slay" smile on your face!
Angle: An introvert turning into an extrovert after touching a big and long thing.
Description: A lot of people choose to go on a trip at the end of the year. It's pretty understandable when the the couch Attending a crowded coach for a trip gets introvert people on nerve. However, after touching Lay's Stax, the introvert turns into a sociable person, confidently makes friend with everyone.
Angle: 2023 Dating summary of me & others.
Description: "Dating Wrap" trend took over the last quarter of 2023. While many people enjoy sweet and sour love story, on the contrary, some are able to touch one thing which is long, big and yummy: Lay's Stax.
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