JTBD:
To motivate sellers to join Hội Chủ Shop VIP by GrabExpress by offering affordable shipping solutions & exclusive perks.
Problems:
What is the most appealing factor that keeps social sellers/online shop owners stick with a delivery service? Promotions for shipping fee, undeniably.
When joining the GrabExpress exclusive club for sellers called BossClub (Hội Chủ Shop VIP), members receive various shipping vouchers and special gifts as well. However, many sellers/online shop owners do not know about this privilege which supports lots of their business.
Rationale:
Sellers want to appear cool and generous to their customers. And how to realize and define a cool, super rich lady boss? Look at how they giving shipping promotion.
However, if they keep giving away, this action may affect their business income. The solution is joining the BossClub to earn more shipping vouchers then freely "throwing" to their valued customers!
Creative Idea: Giving away free-shipping coupons LIKE A BOSS!
But in exotic and exciting way, while the Boss Lady is having a healing session at a local spa.
Production House: YOLO Pictures
Creative Head: Thien Pham
Creative Producer: Quyen Luong, Diep Le, Thuy Vy Vu
Copywriter: Chip Luong
Art Director: Thinh Doan
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