JTBD:
To encourage Hanoi users to take Grab for noon-time outside activities.
Problems:
We realize that Hanoian gives up with outside lunch dates. They get tired of taking their motorbikes out of crowded basement, then wait a long line before heading to the eating destination.
Rationale:
Lunch is the perfect time for brothers and sis to gather and update “dramas”. However, the hot weather makes people hesitate to drive themselves, which cancels the idea of eating out and catching up.
“I would rather sacrifice all the fun than get off to the road in this weather.”
GrabBike, GrabCar are ready to save your date, no more driving hassle!
Also, with attractive offers on each trip, everyone comfortably enjoy the ride without worrying about the price.
Creative Idea: Hot weather can't stop the fun
(Nắng gắt không thể dập tắt tình chị em)
Besides a music video, we also deliver other creative assets such as bus ads and POSMs placed on building basement.
*Building Basement: Focusing on struggles while taking out the motorbike.
*Bus Ads: Double the pain then call out Grab as a solution.
Production House: The Weekend
Music Producer: Trung Giô
Creative Head: Thien Pham
Creative Producer: Quyen Luong, Diep Le, Thuy Vy Nguyen Vu
Copywriter: Chip Luong
Art Director: Thinh Doan
Lyrics & Scriptwriting: Chip Luong
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