JTBD:
To introduce new transportation option from Grab which is more affordable for users. GrabBike Economy and GrabCar Economy help users get rid of transportation app choosing “game” everyday by providing optimal price and excellent services.
Creative Idea:
First Jobbers in the Switching Land
Inspired from Netflix's famous series that moment "Alice in Borderland", we create a story which describe a hustle morning of First Jobbers and how they survive switching app game.
Production House: YOLO Pictures
Creative Head: Thien Pham
Creative Producer: Quyen Luong, Diep Le, Thuy Vy Nguyen Vu
Copywriter: Chip Luong
Art Director: Thinh Doan
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