JTBD:
To encourage Hanoi users to take Grab for noon-time outside activities.
Problems:
We realize that Hanoian gives up with outside lunch dates. They get tired of taking their motorbikes out of crowded basement, then wait a long line before heading to the eating destination.
Rationale:
Lunch is the perfect time for brothers and sis to gather and update “dramas”. However, the hot weather makes people hesitate to drive themselves, which cancels the idea of eating out and catching up.
“I would rather sacrifice all the fun than get off to the road in this weather.”
GrabBike, GrabCar are ready to save your date, no more driving hassle!
Also, with attractive offers on each trip, everyone comfortably enjoy the ride without worrying about the price.
Production House: The Weekend
Music Producer: Tam Pham
Creative Head: Thien Pham
Creative Producer: Quyen Luong, Diep Le, Thuy Vy Nguyen Vu
Copywriter: Chip Luong
Art Director: Thinh Doan
Lyrics & Scriptwriting: Chip Luong
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