JTBD:
To get social sellers who have behavior of multiple parcel delivery at a time ro choose GrabExpress MSD as their most used often solution for “multiple parcel delivery” rather than current.
Execution:
A drama-inspired film which focuses on the lives of 2 social sellers. They both struggle with their current delivery partners and GrabExpress MSD will solve their problems.
Team:
Creative Lead: Thien Pham
Creative Producer: Diep Le, Quyen Luong
Copywriter: Chau Pham, Chip Luong
Art Director: Thinh Doan
Production House: YOLO Production
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