[GRAB] GRABEXPRESS MSD LAUNCHING

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JTBD:

To get social sellers who have behavior of multiple parcel delivery at a time ro choose GrabExpress MSD as their most used often solution for “multiple parcel delivery” rather than current.

Execution:

A drama-inspired film which focuses on the lives of 2 social sellers. They both struggle with their current delivery partners and GrabExpress MSD will solve their problems.

Team:

Creative Lead: Thien Pham

Creative Producer: Diep Le, Quyen Luong

Copywriter: Chau Pham, Chip Luong

Art Director: Thinh Doan

Production House: YOLO Production