JTBD:
To encourage DAX - Grab Drivers to take part in GFIN CashLoan Program, which allow them to afford a better life for their families.
The Idea:
The Helping Hand
Most of drivers work hard to afford a better life for their loved ones. GFIN is willing to lend a hand to help DAX with financial issues, supporting them to purchase equipment which used to be out of their reach.
Production House: The Weekend
Creative Head: Thien Pham
Creative Producers: Quyen Luong, Diep Le, Thuy Vy Nguyen Vu
Copywriter: Chip Luong
Art Director: Thinh Doan
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