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[GRAB] GFIN FOR A FULLFILLED LIFE

Writer's picture: Chip LuongChip Luong

Updated: Dec 11, 2024


 


JTBD:

To encourage DAX - Grab Drivers to take part in GFIN CashLoan Program, which allow them to afford a better life for their families.


The Idea:

The Helping Hand


Most of drivers work hard to afford a better life for their loved ones. GFIN is willing to lend a hand to help DAX with financial issues, supporting them to purchase equipment which used to be out of their reach.


Production House: The Weekend

Creative Head: Thien Pham

Creative Producers: Quyen Luong, Diep Le, Thuy Vy Nguyen Vu

Copywriter: Chip Luong

Art Director: Thinh Doan

 
 
 

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