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Writer's pictureChip Luong

[BOBBY] BOBBY BIRTHDAY CAMPAIGN 2020

Updated: Jan 12, 2023


 

Scope of work: Kid Comic Series


Description:

Comic series about Bobby-chan and friends, which belongs to the Bobby Birthday Campaign. They are the presents of Bobby brand to Moms who purchase the products in July 2020. Each episode is a funny short story for Moms to tell kids.


SOW:

  1. Create names for each characters

  2. Build up soft yet educational stories which relates to Bobby's birthday

The Draft:



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Client: Unicharm Vietnam

Agency: MullenLowe Mishra

Executive Creative Director: Naveen Suriya

Associate Creative Director: Huy Phan

Copywriter: Chip Luong (Luong Ngoc Huyen)

Art Director: Nguyen Viet Hoang

Designer: Khoa Vu


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