Scope of work: 30s Video ad 15s Video
Objective:
1. Keep building the brand equity by our brand essence “Because it’s better to laugh at life” at Tet 2021.
2. Remind target audiences of Con Bo Cuoi as a part of Tet to increase purchase intention at Tet 2021.
Target Audience: Both urban and rural moms from 25 - 35 years old, especially class C & D.
Creative Approach: This Tet you can cut down on anything but laughter with your family.
Rationale: After the eventful and challenging year of 2020, this Tet is special in so many ways. Con Bo Cuoi understands that there are things we may need to cut down. But there’s this one thing we never cut down on: LAUGHTER WITH FAMILY.
Key Message: Tết cười rộn ràng, vạn điều suôn sẻ.
SOW: A 30-second video cut down from Tet 2020 TVC and a Tag-on.
[Tag on] Prize Explosion
This Tet, Con Bo Cuoi offers a lot of explosively good prizes to consumers. We use the visual of confetti-like prizes exploding from Con Bo Cuoi packs to create not only excitement for consumers but also a festive atmosphere.
--------
Client: Bel Vietnam
Agency: Havas Vietnam
Associate Creative Director: Nguyen Truong Tien Vu
Strategic Planner: Diku
Copywriter: Hanh-Minh Nguyen, Chip Luong
Art Director: Bao Hoang Le, Khoi Nguyen
Designer: Nam Nguyen, Trang Nguyen
Comentarios